The Human Ecology Journal > In Nature We Trust

In Nature We Trust


Re-discovering the power of true connection

Like a tree, we are rooted in the earth. We are as dependent on the soil we stand on as that tree.

We are as much part of the web of life as that tree. We kinda forgot this…

Over the past few months, I’ve stumbled upon three videos that do not seem to be related.

But not only do they convey a message of our interdependence with nature in a beautiful and emotional way, they all have a very relevant message to tell for businesses today. And they all link directly to the message of Native American Chief Seattle, back in 1854.

L-R: Chief Seattle, Sir David Attenborough, Dame Jane Goodall, Phil Kingston

Here are some parts of that speech by Chief Seattle:

We know that the white man does not understand our ways…. He treats his mother, the Earth, and his brother, the Sky, as things to be bought, plundered, sold like sheep or bright beads. His appetite will devour the Earth and leave behind only a desert… The end of living and the beginning of survival.

The Earth does not belong to man, man belongs to the Earth. All things are connected, like the blood that unites us all. Man did not weave the web of life, he is merely a strand in it. Whatever he does to the web, he does to himself.

Chief Seattle, 1854

These words almost sound like a prophecy these days. More and more we are discovering, no re-discovering, the fragility of our relationship with nature and our home planet. In our ignorance or arrogance, we’ve been drifting away from the one source we rely on most.

Check out this video to see how accurate the words of chief Seattle are still to this day…

Sir David Attenborough delivers powerful speech on climate change to parliament

Sir David Attenborough delivers powerful speech on climate change to parliament

Posted by The Independent on Tuesday, 9 July 2019

We actually know that people depend on the natural world for their very sanity. The natural world is the one place and the one climate in which they can find solace.

The natural world is profoundly important for us all. From a practical point of view, we are dependent upon the natural world for every breath of air we take and every mouthful of food we eat.

Sir David Attenborough | 9th July 2019

By the way, if you haven’t seen it, take a look at this impressive cover David Attenborough did on Louis Armstrong’s Wonderful World in this BBC One clip, which I’ll add as a bonus:

Dame Jane Goodall

The second video I came across recently is this beautiful, mesmerising piece that was done in collaboration with Jane Goodall.

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.

This interrelationship, we call it biodiversity, I like to call it the web of life.
All the strands forming a beautiful pattern. And that pattern is being destroyed.

Dame Jane Goodall, 2017

Finally, 83 year old Extinction Rebellion protester Phil Kingston, who got arrested last April, having climbed a train to celebrate his birthday protesting.

We don’t own this earth, so I’m not accepting that we treat it as something that is our property and do with it what the heck we like.

We as human beings have been taught that it’s a way of life… but it isn’t, it’s a way of death.

Phil Kingston, 25th April 2019

The power of connection

For our own sake, it’s time to start re-discovering and re-connecting our lost relationship with nature.

I’m convinced that the greatest illness of our times is the lack of true connection.

And that the cure for the crises we find ourselves in today, can only be solved when we re-connect.

Cause we didn’t only lose our connection with nature, we lost connection with our communities, with the products we buy, with the companies we buy from, with the farmer that grows our food, with the people we hire. With the people we work with. With the companies we work for. With our partners. Our families. And with ourselves.

Fortunately more and more businesses are starting to realise there is no business without a healthy planet. There is no business without healthy relationships. Simply put, our health is dependent on the health of our environment. If we can make that environment thrive, we’ll make ourselves thrive, our people thrive and our businesses thrive.

Ask yourself:
“What makes me tick, what makes my people tick?”
“What is the mission we want to work on?”
“What are the values we want to work with?”
“What’s at the heart and the soul of our company?”

In Jane Goodall’s words: “You have to decide what kind of difference you want to make.”

In order to make true connections, you’ll have to know. Mission and values are key for a company to be successful. Simply, because we can relate to them.

The ones who are able to establish true connections with their workers, their customers, their suppliers, their communities and their environment, are the ones who will thrive.

The ones who don’t will end up alone in the desert they created themselves.

So let’s take Chief Seattle’s advice. Let’s reconnect to our source and start doing to the web, what is good for both it and, therefore, us.

Mark Aink

| NATIVE circles | COMMON | B Corp |

mark@native-circles.com